Press Release

Aamir to spread awareness about malnutrition

5 June 2012

“National Shame”:An Adivasi woman holds her one-month-old malnourished baby in a tea garden in Assam
Actor Aamir Khan, who has been earning accolades for highlighting social issues through his television programmeSatyamev Jayate, will soon be seen spreading awareness about the problem of malnutrition as part of a major publicity campaign by the government.
“The Women and Child Development [WCD] Ministry has planned a major information, education and communication or IEC campaign against malnutrition with the pro bono services of the actor. The campaign will be ready in a month or two,” a senior Ministry official said.
The campaign involving Aamir will comprise audio-visual and print media along with SMSes. Officials said the publicity campaign is currently under production stage and will be rolled out in three stages. “There are people in the country who are not even aware of what constitutes malnutrition, so in the first stage Aamir will be seen explaining and introducing the concept,” the senior official said.
“As the campaign moves ahead, in the second and third stage the actor will convey specific messages as to what the public can do to prevent and remove the problem of malnutrition,” he added.
The official added that while Aamir was offering his services without any charge, the UNICEF was also providing assistance to the Ministry in meeting the production-related charges.
Aamir's association with the WCD Ministry's malnutrition programme dates back to a couple of years when he had met the then Minister Krishna Tirath and had agreed to become a part of the campaign.
Nutrition has been one of the priority areas for the WCD Ministry especially after Prime Minister Manmohan Singh called the prevalence of high levels of malnutrition a matter of “national shame”. – PTI

Source: The Hindu?

Show me everything from anytime

Koffee with Karan Season 6 starts off on a high!

The No. 1 Show on the No. 1 English entertainment Channel!

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

1 2 3
431
Imagine more
Id: 6816