Telling the world

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Nitin Kukreja, Head of Sports Business, Star India, termed the acquisition of broadcast rights of the Aircel Chennai Open an important step in the broadcaster’s strategy of offering Indian and international sporting content.