?What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.
Click here to watch Gayatri Yadav and Juju Basu speak about the 'Mauka Mauka' campaign
After a successful line-up of blockbuster movies showcased in 2014, Star Gold, the Home of Blockbuster Bollywood Premieres is all set for yet another successful airing. Star Gold commences the New Year with the premiere of 2 States; a heartfelt, romantic saga starring superstar-duo Arjun Kapoor and Alia Bhatt. One of the highly appreciated romantic stories in 2014, 2 States will air on Sunday, 18th January at 12 noon.
Star English channels business head Kevin Vaz says that since this is one of its kind shows it makes it even more interesting for the viewers. “We look for content that brings a fantastic television experience to our viewers.”
As TAM’s annual universe update takes effect, the universe size of HSM moves to 212 million from 206 million from Week 1, 2014
