Press Release

Dance, daredevilry, dhamaal!

3 September 2014

Life OK’s new show, Dare 2 Dance, hosted and mentored by Akshay Kumar, mixes dance with some never-seen-before stunts

New Delhi September 3, 2014: Life OK which is known for its disruptive content and going beyond the obvious, is yet again set to foray into something unique – this time around, a dance-based, adventurous reality show. One of the most essential things needed to dance, is a dance floor.  But, what if there’s no dance floor? Presented by Micromax and powered by Honda, Dare 2 Dance is all about challenging the contestants to dance at various platforms – be it land, water or air. The show is all about daring to take risks and re-inventing oneself. Akshay Kumar will take the mantle of a host, while he would also be seen playing a mentor to the contestants. And living up to his middle name – Khiladi – he will also be seen performing some stunts himself. Not to forget, giving the show a dose of his sense of humour through his banter with the contestants. The actor was present in Delhi today, to launch the first look of the show which goes on air on from September 6 onwards.

Sharing his sentiments on coming on board for Dare 2 Dance, Akshay Kumar says, "What I like the most about the show, is the fact that it puts the contestants out of their comfort zone and challenges them. I've been so excited about it, right from the word go, and it's been an amazing experience!" 

The show’s marketing campaign took off a while ago, with mediums like print, outdoor, television being covered all across India. Talking about the show and its concept, Ajit Thakur, EVP & GM, Life OK, says, “At Life OK we have always believed in being daring and bold. Ever since our launch, we have offered our viewers, content which is very different from what’s offered on television today. Dare 2 Dance, is a big milestone for us in our journey to offer differentiated content. There are many firsts in Dare 2 Dance, which I can promise our viewers would have never seen before. And we couldn’t think of anyone better than the superhero of action and dance, Akshay Kumar, to have anchored this show. So, I’d just say, enjoy the dare and the dance, over the next few weeks.

Shot in South Africa, Dare 2 Dance will see ten contestants, not just putting their extra-ordinary dancing prowess to display, but also fighting their fears. For instance, fear of height, water among others. Produced by SOL, the show is choreographed by Sanjay Shetty and his team of professionals, while the stunts have been designed by stunt co-ordinator, and performer Francois Grobbelaar, who has earlier worked on a number of Hollywood and Bollywood projects. But, here’s an interesting twist! Unlike most other reality shows where elimination plays a big role, there would be no elimination in every episode Dare 2 Dance. The show goes on air from September 6 onwards, every Saturday and Sunday, 8.30 pm only on Life OK. 

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