The Hero Indian Super League is all set for the global audience and expand its reach across five continents in 18 different languages, other than the five languages that the football league will be aired in India.
The global distribution of the league paves the way for making the Hero ISL the first Indian football event to be broadcast globally at such a large scale. Apart from a broadcast plan for Indian viewers, the league will also have a global broadcast footprint. This, together with the reach over the internet, promises to deliver the league over the next 70 days and 61 games to sports fans around the globe.
Through the European broadcaster Eurosport, the league will be telecast widely in continental Europe. Football fans in the UK will be able to catch the action on Star Gold, which is readily accessible to all TV viewers as part of base packs in that country. Besides, the league will also be telecast in Canada, United States, Middle East, North Africa, South Africa, Sub-Saharan Africa, Indian Sub-Continent, South East Asia and Australia, through other broadcasters such as ATN, Fox Sports, OSN and Supersport among others.
Star India chief operating officer Sanjay Gupta said, “We are extremely delighted to take the Hero ISL to a global audience. The league is a collaborative effort by IMG-Reliance and Star India that brings together the best of international footballing talent, and we are confident that sports fans across the world will enjoy watching the arrival of India on the global footballing scene,”
The latest agreement further expands the league’s reach to cover nearly three quarters of a global audience. The detailed list of international territories and broadcasters is as follows:
This league is being telecast live on eight channels of the Star network: Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). Furthermore, it would also be aired live on www.starsports.com.
The star studded international line up of the Hero ISL consists of the likes of World Cup Winners like Alessandro Del Piero, Joan Capdevila, Marco Materazzi and members of the famous Arsenal ‘Invincibles’ team Robert Pires and Freddie Ljungberg. Thanks to the agreement, footballing fans across the world will be able to relive some of the magic of these legends of the sport.
Source: Indiantelevision.com
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