Press Release

ICC World Cup 2015: Over 100 mn Indians tuned in on the opening day

23 February 2015

On social media, the opening day (February 14, Saturday) witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.

ICC Cricket World Cup 2015, launched on February 14, opened on a high with 101 million Indian viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor; data provided by Star Sports) tuning in on the first day of the tournament.
The inaugural day saw the New-Zealand vs South-Africa and England vs Australia matches in the opening stages for the cup.
According to Star Sports, the ICC Cricket World Cup 2015 broadcast, bolstered by new look graphics and multi-lingual feed, cut across demographic boundaries and captured the imagination of a diverse fan-base. 67 per cent of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds, with English fetching 33 per cent. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55 per cent share.
The tournament was aired in six languages on Star Sports Network channels. The network had also launched a Hindi HD channel for sports on which the matches were aired.
The World Cup buzz renewed the Australia - England rivalry as viewers lined up in big numbers to watch the co-hosts take on their arch rivals, irrespective of the different time zones. The 9 AM game on Saturday delivered 2.5X of the ratings of the recently concluded tri-series, and over ten times the viewership of any other Australia-England game, including day and night matches, in the last one year, the network shared.
The World Cup buzz also dominated social trends online, with fans extremely vocal in their enthusiasm. The opening day witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.
Related Articles:
Show me everything from anytime

Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

With Earth being subjected to humankind’s worst behaviour, National Geographic highlights “The Future is Red” on some of India’s most iconic monuments

Koffee with Karan Season 6 starts off on a high!

The No. 1 Show on the No. 1 English entertainment Channel!

The new season of National Geographic's Mars showcases how mankind will live on The Red Planet

The acclaimed series by Academy Award Winners Ron Howard & Brian Grazer returns for the second season featuring experts like Elon Musk and former NASA Chief Scientist

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

1 2 3
Imagine more
Id: 6233