The most anticipated clash of the ICC World T20 created Indian television history as more than half of India tuned in to watch India take on Pakistan on March 19, 2016. The game was the most watched television event in India in the history of BARC since its inception last May. The match between arch rivals delivered 83,358 (‘000) average impressions on Star Sports network including DD.
A Star India spokesperson, said, “Cricket has always been a great unifier in India. With the India Pakistan match setting a new viewership record on television, Cricket has once again proven its cut through power. It brought the nation to a standstill with more than half of India glued to their television sets.”
ICC World T20, the flagship T20 cricket tourney, recorded an impressive opening with 332 million viewers (All India BARC CS4+) tuning in during the first two weeks of the tournament. Unmatched in its sheer scale, the ICC World T20 broadcast is bolstered by new look graphics and the best of experts on the commentary panel, cut across demographic boundaries and captured the imagination of a diverse fanbase.