As India prepares for almost four months of top-level cricket, the broadcasters of the two marquee events – the ICC Cricket World Cup and the Indian Premier League (IPL) – have different views on the value of their respective products.
As India prepares for almost four months of top-level cricket, the broadcasters of the two marquee events – the ICC Cricket World Cup and the Indian Premier League (IPL) – have different views on the value of their respective products.
Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”
Star India and Zee TV say the focus on making the stories relevant to today's generation has led to the success. "Vyasa wrote the Mahabharat after the Vedas, to convey the same message as the Vedas but through a story," says Star India's programming head Danish Khan.