Press Release

ISL was watched by 429 million on TV according to TAM data

31 December 2014

An aggregate of 429 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) watched the inaugural Hero Indian Super League football tournament live on their TV screens, making it the second most-watched sport in the country after cricket.
The league cut across demographic boundaries and captured the imagination of a diverse fanbase, with women and children accounting for 57 percent of the 429 million viewers.
The final played between Atletico de Kolkata and Kerala Blasters, on December 20, was watched by 57 million viewers, culminating the over two months long league.
The final, with an average TVT of 1418 among M 15+ ABC, registered as the highest rated match of the tournament, 11 percent higher than the opening match of the tournament.
Talking about the league's success, Nita Ambani, Chairperson, IMG-Reliance said,"The success of Hero ISL is a realisation of a dream- the dream of a billion plus Indians to experience and embrace the beauty of football. 'The Beautiful Game' has successfully captured the imagination of people of India and we have experienced the joy of watching the birth of a footballing nation." Source: Economictimes.indiatimes.com
Show me everything from anytime

Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

With Earth being subjected to humankind’s worst behaviour, National Geographic highlights “The Future is Red” on some of India’s most iconic monuments

Koffee with Karan Season 6 starts off on a high!

The No. 1 Show on the No. 1 English entertainment Channel!

The new season of National Geographic's Mars showcases how mankind will live on The Red Planet

The acclaimed series by Academy Award Winners Ron Howard & Brian Grazer returns for the second season featuring experts like Elon Musk and former NASA Chief Scientist

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

1 2 3
432
Imagine more
Id: 5796