Press Release

Satyamev Jayate's Cumulative Reach crosses 43 crore Indians

20 June 2012

Satyamev Jayate has continued to grow in Reach into its 6th week of launch. The show has now reached out to an unprecedented 43 crore people over the first 6 episodes aired in India.  As per the TAM data for week 24, Satyamev Jayate delivered  4.1 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.4 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).The combined viewership over the first 6 weeks reached 12.7 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 43 crore Indians since its launch, which is nearly one in every two Indians who are watching TV. The lead platform for reach build in the simulcast  continues to be Star Plus which delivered 75% of the cumulative reach.Says Sanjay Gupta, COO Star India “We are very pleased that the show continues to have an unprecedented impact. Satyamev Jayate has brought back to TV the hard to please upper SEC audiences who have become loyal followers of the show. The belief is that these audiences are tough to please. To not only get them back on TV, but having done so in such an impactful way is extremely heartening and demonstrates the strength of the content. On the other end of the spectrum the show also delivers well amongst terrestrial homes, demonstrating the universality of the content.”The growth story in social media also continues with more than 68 crore impressions. The show continues to be on top of Twitter trends every week not only in India but also worldwide.  Every Single episode of Satyamev Jayate has trended as No.1 on Twitter, which is a remarkable performance. The buzz and impact generated by the show online has been unprecedented and conversations have only grown over the weeks. The show’s website continues to receive overwhelming support with messages of encouragement and extremely heartening stories of change at a personal level.

Source: Media News Line

Show me everything from anytime

Star India

Over the last few days, we have heard gut-wrenching stories of abuse from women across the country. At Star, we are taking this moment to reaffirm our commitment to the central values of our company.

Hotstar and HOOQ enter first-of-its-kind partnership to drive growth in India

Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

#FanBannaPadega: Hero Indian Super League’s new campaign for Season 5

The campaign titled #FanBannaPadega highlights the significance of how fan support will take Indian football to even greater heights

This festive season Star Bharat brings you RadhaKrishn – a paean to eternal, unconditional love

~Savour the soulful journey of Radha & Krishn and experience the true meaning of selfless love beginning 1st October Monday to Saturday at 9 pm~

1 2 3
Imagine more
Id: 6648