STAR Gold touches new heights with 'Singham'
STAR Gold will be making television history with the premiere of 2011's highest grosser 'Singham' on September 10 at 9 p.m., while the movie is still running to packed houses.
STAR Gold will be making television history with the premiere of 2011's highest grosser 'Singham' on September 10 at 9 p.m., while the movie is still running to packed houses.
Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”
Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”