Strengthening its cricket portfolio, Star India has acquired the global media rights of Asia Cup for a period of eight years, running from 2016 to 2023.
The events, which are included under this agreement are as follows: Asia Cup, Women's Asia Cup, Emerging Asia Cup and U19 Asia Cup to be held from 2016 - 2023.
The Asian Cricket Council (ACC) took the decision to award the rights to Star India at its meeting held on 20 December, 2015 in Singapore.
ACC president Sidath Weetimuny said that the value offered by Star India for the eight year rights was significantly higher than any of ACC’s previous commercial contracts. “It will provide much needed funds for the development of game in Asia,” he said.
“ACC is delighted to have the Star India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally,” he added.
Source: Indiantelevision.com
