STAR Plus becomes India’s first GEC to launch iPhone, iPad App for delivering entertainment on-the-go; Launched in India and 120 countries around the world.
Mumbai, October, 12 2011:- STAR Plus announced the launch of STAR Plus app for iPhone and iPad, becoming India’s first GEC to make an entry into the iPad, iPhone app store – in India and over 120 countries around the world. This initiative will make entertainment content available on-the-go, so viewers may access their favorite shows whenever, wherever and however they want to.
With iPhone sales topping 100 million and over 25 million iPads already sold, the STAR Plus App is an enriching addition to viewers, who can download the app on to their devices from the iTunes App store and instantly start enjoying the rich and inimitable content from STAR Plus.
“We have always provided our growing viewers with discerning content using cutting edge technologies. Our entry into the iPad, iPhone App store will enable our upwardly mobile viewers to watch their best loved programs on iphone and ipad wherever they are and whenever they want to,” Sanjay Gupta, COO of STAR India Pvt. Ltd., said.
Adds Lalit Bhagia, VP- Digital of Star India Pvt. Ltd., “The Iphone and ipad devices have changed the way people consume content globally. With the Star Plus app discerning viewers will now have access to the best entertainment content available on their personal iphone and ipads. The app allows users not just a great video experience, but also gives details on show schedules, news and updates on their favorite show characters through daily audio blogs.”
The app will offer unique features like, live TV, catch up of missed episodes of last two days, updates/news from STAR Plus current and upcoming shows. A unique, built-in interactive feature also allows users to connect with their favorite Star Plus characters through audio-blogs & pictures.
The application has been launched in India and in over 120 countries around the world. The app also offers unique interface which enable users to browse content either by the show or by the characters.
The launch of the application comes soon after STAR India announced global same-day telecast of its flagship GEC brand in India, STAR Plus, with English subtitles. STAR has been leading the industry in bringing to viewers new and innovative products including Asli HD that is shot, recorded and edited in HD and mixed for 5.1 Dolby surround sound.
Star India has been the epitome of India's broadcast and entertainment industry for the last two decades with its unparalleled reach and unrivaled leadership position, while staying steadfast in its commitment to viewers – underlined by its motto ‘Rishta Wohi, Soch Nayi’ - in terms of delivering rich entertainment.
STAR India, the leading media and Entertainment Company, has the highest reach among the country’s broadcasters, beaming to over 400 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.
STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.
STAR India is a fully owned subsidiary of News Corporation www.newscorp.com
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of December 31, 2010 of approximately US$57 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
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