Press Release

Star Pravah is Maharashtra’s No 1 Choice!

4 April 2012

STAR Pravah has achieved new heights in Wk 13’12 as the channel was crowned Maharashtra’s No 1 Channel beating its existing HGE and MGE competition with an impressive 240 GRPs. According to TAM; the channel beat its own record 234 GRPs in Wk 5’12 making it Maharashtra’s most viewed channel in the past week.

STAR Pravah offers its viewers the right mix of Marathi fiction and movie content including the recently launched fiction show Devyani and the World Television Premiere of National Award winning Best Film, Deool. STAR Pravah has been consistently growing over weeks and in a process of generating unique and fresh content for the audiences. STAR Pravah has assumed leadership in Maharashtra beating its MGE competitors and is now in a close leader amongst its HGE counterparts in Maharashtra. In Mumbai the channel has garnered a whopping 300 GRPs while it leads the Pune market with 373 GRPs.

Shrabani Deodhar, Head of Programming, STAR Pravah, says, “STAR Pravah has always been inclined to delivering the best of variety entertainment to our audiences and offering some of the unique and never seen before concepts. We are immensely happy with the overwhelming response from our viewers.”

STAR Pravah boasts of path breaking shows like Pudhcha Paul, Swapnanchya Palikadle, Bhanda Saukhya Bhare that have been slot leaders at their respective time slots at 7.30 pm, 8 pm and 6.30 pm. In week 13’12, Pudhcha Paul (7.30 pm) and Swapnanchya Palikadle (8.00 pm) fetched the highest TVR across MGE with a 4.2 and 4 TVR respectively. STAR Pravah also ranks No 1 with a maximum of 114 GRPs in the weekday day time part cutting across its HGE and MGE competition. Continuing its legacy of premiering some of the best Marathi blockbusters, the channel will be soon airing National Award Winner Best Marathi Film Shala in the month of April exclusively for its viewers.

Commenting on this notable feat, Yogesh Manwani, VP Marketing, STAR Pravah says,” We are extremely happy with the support our viewers have shown towards us and the ratings are a proof of their appreciation of our efforts. We promise to continue to deliver a wide variety of entertainment that the viewers have never seen before.”

Source: indiantelevision.com

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