Press Release

Star Pravah to launch dance reality show for kids

4 September 2013

?Star Pravah has announced the launch of its newest reality show, ‘Maharashtracha Dancing Superstar – Chhote Masters’. The show will go on air on September 23, 2013 and will be telecast every Monday and Tuesday at 9.30 PM. The show will be replacing two episodes of ‘Lakshya’, which will continue to come on other days.

“This is about the talent from the grassroot level from Maharashtra. These are people who have never been on stage before. They are talented and this will not just give them exposure but also glamour,” said Jayesh D Patil, Programming Head, Star Pravah.

The dance reality show will feature children in the age group of 6 to 14 years chosen from across Maharashtra. The children have been selected through auditions in Pune, Nashik, Kolhapur, Aurangabad and Mumbai. While there would be different winners for solo, duet and group dancers, they would all experiment with different styles of dancing, including international styles like Salsa.

Judging the show would be renowned choreographer Savio Barnes, Vishwas Natekar and actor Amruta Khanwilkar. It would be hosted by Chinmay Udgirkar.

Khanwilkar said, “While we cannot deny that the show is about dance and talent would be foremost, but equal importance will also be given to presentation and performance.”

Savio, known for his choregraphy in dance reality shows in the mainstream Hindi medium in the past, said, “I am excited to judge the show. It gives me an opportunity to use my experience and knowledge which I have garnered in the past few years. As a judge I will encourage the kids with aspirations.”

The channel plans to use hoardings and their television network for promoting the show. It is also planning new innovative marketing techniques which have not been used on regional television so far.

So far, around 20 weeks have been planned but it may be increased if this becomes popular with the viewers.

“Star Pravah has always been in the forefront of offering innovative content, earlier through fiction shows, and will continue to do so with non-fiction programming now starting with Maharashtracha Dancing Superstar – Chote Masters,” said Prem Kamath, Executive VP and General Manager, Star Pravah.

Source: Bestmediainfo.com

Show me everything from anytime

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Grace of God

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Imagine more
Id: 6594