Press Release

Star to invest Rs20,000 crore to increase sports coverage in India

7 November 2013

 ?Star Network, the media and entertainment firm owned by Rupert Murdoch, today said it will invest more than Rs 20,000 crore to expand its sports coverage in India and has roped in cricket captain M S Dhoni as brand ambassador for its Star Sports channels.

The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.

"Star has made a commitment of more than Rs 20,000 crore into sports business. The investment is being used to fuel expansion of sports coverage in the country and to build exciting new leagues, including the Indian Super League in football, the Hockey India League and the Indian Badminton League," Star Network said. Commenting on the development, STAR India CEO Uday Shankar said: "Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. The new brand is also about showcasing our commitment to other sports."

Source: Indianexpress.com 

Show me everything from anytime

Star Sports shoots ad-campaign with Delhi Wave Riders' stars

Juju Basu, Head of Communications for Sports Business, Star India, said, "The core idea behind the campaign is to get India's hockey playing regions to celebrate the game that's been a part of their culture for decades. The campaign is therefore based out of the regions that the teams are from, using iconic backdrops and elements from their hockey heritage."

YuppTV Launches Star Plus and Life OK Channels in USA

YuppTV Launches Star Plus and Life OK Channels in USA. The two premium Hindi channels are available to the US customers as part of a paid package.

Grace of God

Ajit Thakur, General Manager, Life OK says, "We realised that we could get traction only if we managed to package the show with a contemporary touch."

Imagine more
Id: 6662