Uday Shankar's 10-year journey

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

Uday Shankar, CEO, Star India, said, “It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general.”

Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so.