May 17th, 2018 : Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens.
TV Viewership Trend: A 5 week perspective
Television Viewership shows strong growth as measured across audiences – Urban + Rural at 13% and Urban audiences demonstrating enhanced viewership growth at 24%.
|
BARC (U+R 2+) |
U+R 2+ |
Urban 2+ |
|
Total average Impressions (millions) Match 1-43 |
1025 |
611 |
|
Growth % |
13 |
24 |
Total Audience Viewership: First 5 weeks
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 5 was 40% higher than the comparable number of matches last year. Within this TV urban viewership is 611 million impressions +24% growth vs year ago and Digital impressions at 97 million impressions is 2.5x vs year ago.
The tournament has reached 556 million** across screens across India so far already suprassing last years reach for the whole tournamnent. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.
Data Sources:
* Total Viewership impressions including Urban 2+ (All India) BARC week 15-19 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics
**Total Audience Reach estimated by BARC week 15-19 for the first 43 matches across Star network channels in U+R 2+ , Out of home TV IPL bouquet (Mumbai, Delhi, Bangalore) and Hotstar data analytics
