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Star takes World Cup promotion to a different level

Star Sports roped in Amitabh Bachchan - the man with the deep baritone voice - as commentator. Bachchan will make his commentary debut during the India - Pakistan match on 15 February, 2015.

E-commerce to be huge spender this World Cup: Experts

Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move.

Star Plus celebrates the spirit of Mumbai’s dabbawalas

Sanjeev Kapoor & Team MasterChef India served a delicious treat to Mumbai’s dabbawalas even as the celeb chef conferred the title of ‘Pyaar Ke Postmen’ on the dabbawalas.

Advertisers’ delight

Sanjay Gupta, Chief operating officer, Star India says that the network “will leave no stone unturned to make this the biggest sporting spectacle in the country”.

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