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Move may benefit firms such as Star India; HC also took into account broadcast rights fees paid by private channels.
Star Sports roped in Amitabh Bachchan - the man with the deep baritone voice - as commentator. Bachchan will make his commentary debut during the India - Pakistan match on 15 February, 2015.
Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move.
Sanjeev Kapoor & Team MasterChef India served a delicious treat to Mumbai’s dabbawalas even as the celeb chef conferred the title of ‘Pyaar Ke Postmen’ on the dabbawalas.