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Star India Head of Sports Business Nitin Kukreja said: "We have already sold 90 per cent of the available on-air inventory. Big brands like Nokia India, Idea Cellular and United Spirits have come on board as the Joint Presenting Sponsors."
Star India head digital Ajit Mohan says: “Since the launch of starsports.com in June 2013, we have witnessed good traction among sports fans and have become the YouTube of sports in India.”
GIMA on Star Plus fetches 4.3 TVM. Star Plus holds 6 slots among the top 10 weekday shows
Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”