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Uday Shankar, CEO, Star India, said, “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.”
Star India will be bidding adieu to ESPN brand in the country and will be renamed as Star Sports 4. Similarly, ESPN HD will be called Star Sports HD 2, while the existing Star Sports channel, which is busy bring the India Vs Australia ODI series to your TV sets in English will be known as Star Sports 1 and Star Cricket HD will be called Star Sports HD 1.
Gayatri Yadav, Star India EVP - marketing and communication said, “We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”