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Star junks ESPN brand, launches Star Sports with 6 channels and website

Uday Shankar, CEO, Star India, said, “Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. We will cover more of it, have wider coverage, go deeper, use multiple languages and take it beyond television. The new brand is also about showcasing our commitment to other sports. While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and

Star looks to cash in on Sachin Tendulkar craze, raises ad rates by 40%

Sanjay Gupta, COO at Star India, says: "The frenzy among sports fans for Sachin's last two matches has the same appeal compared to an India final in the World Cup."

Star Sports set to redefine sports television; plans investment of Rs 20,000 cr

Uday Shankar, CEO, Star India, said, “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.”

Why Star Sports is retiring ESPN brand in India

Sanjay Gupta says the company wants to take cricket into languages beyond Hindi and English, such as Tamil, Bengali, Marathi and Kannada. over the next few quarters.

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