Telling the world

After over twenty days of high-octane Kabaddi action across six cities, spanning the length and breadth of the country, the Star Sports Pro Kabaddi League is now ready to take over the Pink City.

Nikhil Madhok, SVP Star Plus Marketing believes, “In the past, digital auditions have been a part of music reality shows, unlike ours which focused exclusively on digital. Our aim was to say that if we are trying to reach out to genuine artists then why make them stand in long queues in different cities. Why not do something of their choice and at the comfort of their homes.”

Mr. Nikhil Madhok, Sr. VP Marketing & Programming Strategy says, “The aviation industry has conventionally been seen to be male-dominated. The only visible position occupied so far by women has been as Air Hostesses. Our new show Airlines, challenges this stereotype with a brave new protagonist Ananya Rawat, who is her airline’s first female pilot recruit. This show has a completely new backdrop and new narrative style, which we feel will connect with young women across the country. We hope that Ananya’s journey will inspire more young women to challenge stereotypical thinking and give wings to their dreams”.