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Star World Premiere HD will showcase an exclusive web premiere of the first episode of the latest season of the drama-thriller several hours before the series airs on television in India.
CEO Uday Shankar mentioned, "Our aim was to reach out to the youth through Mahabharat and with online receiving good traction, we have succeeded in our attempt."
Ajit Thakur, general manager of Life OK said “He appealed to young and old, to men and to women." But they knew they had to be careful to craft the primary appeal to young people, and that emphatically meant avoiding old-style TV mythological treatment.
Gaurav Banerjee, executive vice-president (content strategy), STAR India, says, "The effort was to make the Mahabharat contemporary and I feel this has been the main reason behind the reception the show has received."