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First look: A clear picture

Star TV, the broadcaster of the ongoing cricket World Cup, introduced this format via the Star Sports 4K channel launched earlier this month.

Star India scores a six with its campaign hits

The campaign does not have the usual flag-waving ads but humorous takes on stories around India and the World Cup (WC), released right after an India match.

Team India's wins force advertisers to rethink strategy; more brands queue up at World Cup 2015

Star said it has 38 sponsors across various channels with more than 100 brands advertising during the World Cup. The India-Pakistan tie had 93 advertisers across television and digital platforms.

India-Pak World Cup match clocks 25 mn video views on Star’s digital platform

Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and This has set a new record for the highest number of vid

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