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Star said it has 38 sponsors across various channels with more than 100 brands advertising during the World Cup. The India-Pakistan tie had 93 advertisers across television and digital platforms.
Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and starports.com. This has set a new record for the highest number of vid