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IPL 2015: Star India now eyes 500 million mark

Star India, which owns the mobile and internet rights for the popular cricket club property Indian Premier League (IPL), says that it expects to generate nearly 500 million views, from 100 million fans, before the close of the tournament. This is a significant jump from 60 million views, from 28 million fans, in the previous year.

Going local

Star India this year, for the first time, aired the World Cup not only in English and Hindi but in Tamil (Vijay TV), Kannada (Suvarna Plus), Malayalam (Asianet Movies) and Bengali (Star Jalsa Movies) to garner 635 million viewers, making it the highest viewed event on Indian television.

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IPL 2015: Bigger & better

Sanjay Gupta, COO, Star India said, "Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on hotstar. "

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